eCommerce usability and design factors can positively impact the failure and success of a website. Remember to optimize your ecommerce website according to the most effective design and usability standards.
eCommerce website design is not only about eye-catching layouts and colors. It should be able to tell a story. If people can’t understand your offerings, they wouldn’t spend a single penny on your platform.
Below are some of the guidelines and tips regarding ecommerce design and usability.
Website usability practices to establish trust:
Trust plays a crucial role in ecommerce. If customers don’t find your website credible and trustworthy, you will never be able to generate vast profit.
Use trust marks, security badges and logos of your online payment methods and shopping cart
Provide all your contact information
Disclose return ability issues, shipping costs, security issues and other hidden costs.
Best Website Usability Practices in the Checkout Process
Shopping cart checkout processes negatively impacts the real number of ecommerce sales. Work hard to make it easier for all your customers. Don’t let confusion and complexity get to them, or else they would abandon website.Website usability practices are important to consider if you want to retain your customers.