eCommerce Usability and Design

eCommerce usability and design factors can positively impact the failure and success of a website. Remember to optimize your ecommerce website according to the most effective design and usability standards.

eCommerce website design is not only about eye-catching layouts and colors. It should be able to tell a story. If people can’t understand your offerings, they wouldn’t spend a single penny on your platform.

Below are some of the guidelines and tips regarding ecommerce design and usability.

  • Use breadcrumbs
  • Categorize your products
  • Implement an easier navigation system
  • Recommend related products
  • Provide internal searching facility
  • Test your pages’ cross browser compatibility
  • Website usability practices to establish trust:

    Trust plays a crucial role in ecommerce. If customers don’t find your website credible and trustworthy, you will never be able to generate vast profit.

    Use trust marks, security badges and logos of your online payment methods and shopping cart
    Provide all your contact information
    Disclose return ability issues, shipping costs, security issues and other hidden costs.
     


    Best Website Usability Practices in the Checkout Process

    Shopping cart checkout processes negatively impacts the real number of ecommerce sales. Work hard to make it easier for all your customers. Don’t let confusion and complexity get to them, or else they would abandon website.Website usability practices are important to consider if you want to retain your customers.

  • Make sure that the shopping cart and checkout button are visible
  • Don’t ask for unnecessary details
  • Allow them to purchase with no registration
  • Show a confirmation web page before submitting an order
  • Break up the entire checkout process into small, easy steps
  • S

  • how your order details with the costs associated with it