The Most Common Applications of eCommerce

1.Digital Advertising

The advertiser is the one who provides the ads, while the publisher integrates all the ads into the digital content. Feel free to find creative agencies that can help you with good ad placements. Different kinds of ads include social media ads, banner ads, retargeting, pop-up ads and search engine marketing ads.

2.Auctions

Online auctions can bring together several people from multiple geographical locations, and enable trading at negotiated prices. These are all implemented by reliable ecommerce technologies, allowing more people to participate in online auctions.

3.Online Marketing

Online marketing pertains to data gathering about consumer needs, preferences, behaviors and purchasing patterns. It helps different marketing activities such as negotiating, fixing prices, improving product features and establishing strong customer relationships. All the information that you can get from these tasks can be used to provide people with an enhanced and tailored purchase experiences.

4.Finance

Are you looking for the best ecommerce solutions in Malaysia? Make sure to work with people who can help you set up good online payment system. At this day and age, more and more people are entrusting monetary transactions online, from checking account balances and internet banking to paying for online purchases. By focusing on this, you can make your brand even more trustworthy and reputable.

5.Online Booking

With the help of ecommerce, there is no need for people to go physically to offices in order to book airline tickets, book hotels and inquire for travel insurance packages. All of these transactions can be made possible through internet booking engines.

eCommerce Usability and Design

eCommerce usability and design factors can positively impact the failure and success of a website. Remember to optimize your ecommerce website according to the most effective design and usability standards.

eCommerce website design is not only about eye-catching layouts and colors. It should be able to tell a story. If people can’t understand your offerings, they wouldn’t spend a single penny on your platform.

Below are some of the guidelines and tips regarding ecommerce design and usability.

  • Use breadcrumbs
  • Categorize your products
  • Implement an easier navigation system
  • Recommend related products
  • Provide internal searching facility
  • Test your pages’ cross browser compatibility
  • Website usability practices to establish trust:

    Trust plays a crucial role in ecommerce. If customers don’t find your website credible and trustworthy, you will never be able to generate vast profit.

    Use trust marks, security badges and logos of your online payment methods and shopping cart
    Provide all your contact information
    Disclose return ability issues, shipping costs, security issues and other hidden costs.
     


    Best Website Usability Practices in the Checkout Process

    Shopping cart checkout processes negatively impacts the real number of ecommerce sales. Work hard to make it easier for all your customers. Don’t let confusion and complexity get to them, or else they would abandon website.Website usability practices are important to consider if you want to retain your customers.

  • Make sure that the shopping cart and checkout button are visible
  • Don’t ask for unnecessary details
  • Allow them to purchase with no registration
  • Show a confirmation web page before submitting an order
  • Break up the entire checkout process into small, easy steps
  • S

  • how your order details with the costs associated with it
  • How to Price Your Products Accordingly

    One of the most challenging parts of starting a business is determining product prices. A number of factors come into play when deciding your products or services’ rates. You could have an easier time deciding by conducting a price testing. This one lets you monitor the effects of slightly changing your pricing. It should be done carefully and you might even need a bit of strategy to do it. When you are unsure where to start, here’s a guide from an ecommerce website development company to help you.

    1. Offer products in bundle.

    A lot of shoppers these days don’t mind shopping in bundles. It’s more convenient for them to buy the things at once and they may not even realize it. When you do bundling, at least ensure that your customers get a better deal when doing so. Perhaps they could enjoy a big discount when they buy in bundles. Make sure to bundle every product that will be relevant.

    2. End the prices with nine.

    It’s one of the most intriguing parts of marketing but we just got used to seeing prices that end with this number. It’s called charm pricing and sometimes psychological pricing. For example, you could set a product for $39 instead of $40. We don’t know where the magic of nine come from but one thing is for sure: items with nine sell faster compared to those ending with other number.

    3. Provide your shoppers with option.

    Doing so influences what your shoppers would choose. You can use this as an opportunity to make more money. So let’s say you want to sell a lipstick. You can set an option where shoppers could buy that lipstick along with a foundation and a brow set at a slightly higher but still discounted price.

    4. Consider the length.

    Look at these prices: $1,200 and 1200. Which ones look better to you? Surprisingly, these are the same but people still go for the second option. Yes, the one with the least symbols are given higher priority. Again, it’s psychological pricing.

    5. Reframe your prices.

    Let’s say you offer a subscription worth $100 a year. If you repriced that at around $8 per month. People will still go for the $8 compared to $100 because that looks more affordable for them.

    6. Make your fonts smaller.

    A bigger and bolder font looks overwhelming. So try to reduce the size of the font if you have a large one. This will be changed depending on the kind of platform you use for selling. A lot of businesses found success in increasing their prices a bit more.

    Conclusion

    When all else fails, just try to set your prices a bit higher. There is nothing wrong in experimenting. If your sales decreased because of a higher price, you can always go back to the original price.

    In terms of testing, you can use free tools to help you proceed with your price testing. Consider the right time to do every testing. Try each strategy one at a time.